Productboard is the big product management suite for PM teams. askVela captures needs and feedback directly from real support conversations — and answers the customer in the same moment.
Fair flat rate · EU-hosted · GDPR & DPA · Free migration
A full product management suite is overkill for many shops — the most valuable signals are already sitting in your daily support chats.
Insights repositories, prioritization frameworks, and roadmaps are powerful — but for an online shop, they’re often more tooling than the team will ever use.
Customers say what they really want in support. Without a dedicated channel, that knowledge goes nowhere — and no one replies to them directly.
Seat-based pricing and a usage-based credit model for AI make costs hard to predict as more people get involved.
An honest comparison: askVela is the voice of the customer right inside the conversation; Productboard is the specialized product management suite.
| Feature | askVela | Productboard |
|---|---|---|
| Approach | Customer voice from real support chats | Product management suite |
| Roadmap & prioritization frameworks | ||
| Aggregate insights from many sources | ||
| For dedicated product teams | ||
| Feedback from real customer conversations | ||
| Replies to the customer instantly | ||
| Handles support (orders & refunds) | ||
| Live chat in your shop | ||
| No second heavy tool needed | ||
| EU hosting / GDPR / DPA | ||
| Native German AI | ||
| Fair flat rate instead of seats & credits | ||
| Free migration |
askVela listens, spots recurring needs, and replies to the customer in the same moment — instead of just collecting feedback.
With source references — no hallucinations. Finds knowledge gaps and suggests ready-to-use articles.
Recommends the right products in chat and negotiates a fair partial refund before money changes hands.
Native German AI, self-hosting available. Your customer data stays in the EU.
We’ll migrate your entire Help Center for free and build you a ready-to-use demo. Don’t like it at all? We’ll send you 100 € for your time.
Switch nowHonestly: no, not one-to-one. askVela delivers the voice of the customer directly from real conversations and handles support — answers, order cases, and refund cases. For roadmapping, prioritization frameworks, and aggregating insights from many sources, Productboard remains the specialized tool for product teams. Many shops don’t need that heavy suite at all; those who use it can combine both — askVela listens, Productboard plans.
Yes. askVela is EU-hosted, we provide a DPA, and we use native German AI. Self-hosting is available on request, so your customer data can stay fully in the EU — important for DACH shops that don’t want to send their data to third countries.
From what customers are already writing. askVela analyzes real support chats: a knowledge-gap queue shows which questions remained unanswered, and topic clustering reveals what many customers are currently asking about — missing information, product wishes, recurring issues. That’s how the voice of the customer emerges directly from the conversation, without surveys or manual tagging.
askVela comes with a fair flat rate: unlimited agents and AI, with no seat-based pricing and no usage-based AI credits. Costs stay predictable, no matter how much your team gets involved or how many conversations the AI handles. We migrate your Help Center for free, and you also get the 100-€ time guarantee. We’re happy to share concrete pricing transparently in a conversation.